AthloID · Pitch Deck
Investor & Academy Briefing · 2026
AthloID
The digital identity layer for youth sports.
Now onboarding 10 founding academies · Hong Kong
Investor & Academy Briefing · 2026
AthloID
The digital identity layer for youth sports.
Now onboarding 10 founding academies · Hong Kong
The Problem
Youth sports runs on chaos.
Every academy, every family, every match day — the same broken toolkit.
Paper & spreadsheets
WhatsApp chaos
Screenshot payments
Invisible achievements
Parents juggling clubs
Coaches doing admin
Unverified history, lost revenue hours — and a child’s athletic story that can’t travel.
The AthloID Solution
One platform for the whole club–athlete lifecycle.
Operate
Compete
Prove
AI inside. Custom sport configurations, scouting reports and auto-generated certificates — every sport speaks its own language, from football to cycling to martial arts.
The Ecosystem
Every role. One platform.
Built for the people who actually run youth sport — and the families who live it.
Head Coach
Coaches
Parents
Athletes 13+
Fans & Public
The compounding loop: one club joins → its families bring their other clubs → every new club strengthens the network.
The Market — Hong Kong
Dense. Affluent. Underserved.
800K
school-age children across primary & secondary
~90%
of HK schools join the government School Sports Programme — 8,500+ programmes a year
90%
of HK children miss WHO activity targets — demand for structured sport is structural
Bottom-up market model
800,000 school-age children
× ~30% in paid private training ≈ 240,000 paying athletes
× HK$6–12K yearly training spend
= HK$1.4–2.9B family spend on youth sport, every year
Illustrative bottom-up model. Anchors: LCSD School Sports Programme data; Active Healthy Kids HK report cards. Plus the SaaS layer: hundreds of private academies × subscription + certificates.
Tailwinds: Kai Tak Sports Park opens HK’s sports economy, Sport-for-All policy pushes a generation into organised training — and parents already pay. Only the management layer is missing.
The Business Model
SaaS that lands free and expands.
Starter
Free The wedge
- ✓ Scheduling, RSVP, attendance
- ✓ Free forever — gets every club on platform
Club
HK$399 / month
- ✓ Rosters, squads & live scoring
- ✓ Payments, certificates, public club profile
Academy
HK$999 / month
- ✓ Multi-squad & multi-sport
- ✓ AI reports, custom sport builder, branded mini-site
Transactional: printed master certificates at HK$300 each — today; payment processing on the roadmap.
The loop: clubs bring parents, parents bring their other clubs — growth compounds on word of mouth, not ad spend.
Where We Are
Built. Live. Ready for the Founding 10.
Platform built & live
Founding 10
In exchange
- Multi-sport already built: football, cycling, basketball, tennis, badminton, gymnastics, cricket and more
- Fully localized from day one: English + Traditional Chinese, country-aware currency, phone and sport rules
- AI features live today: custom sport builder, scouting reports, auto-generated certificates
We’re not asking you to trust numbers — we’re asking you to be one of the ten.
Why Now · Why Us
The window is open.
Why now
HK bets big on sport
Kai Tak Sports Park and Sport-for-All put a generation into organised training.
Digital-first parents
WhatsApp-group admin has hit its ceiling — families expect an app.
Perfect density
A dense city, high spend per child, thousands of private academies with zero tooling.
Why us — the moat
The verified graph
Cross-club athlete histories nobody can copy — every club makes every passport stronger.
Operational gravity
Clubs run on it weekly: scheduling, RSVP, scoring. High switching cost.
Localization done
English + Traditional Chinese, country-aware currency, phone and sport rules.
The Road
Hong Kong first. Then the megaregion.
2026–27
Hong Kong
500 clubs, 50K athletes. Payments layer live. Certificate engine at scale.
2027–28
Greater Bay Area
Shenzhen, Guangzhou, Macau — an 86M-person megaregion one border away, same sports culture.
2029+
Southeast Asia
Singapore, Malaysia, the Philippines — a localized product already proven in HK.
Every new club deepens the data moat before the next market opens.
The Ask
Own the verified story of every young athlete.
Claim one of the 10 founding spots. The first 10 academies onboard free with direct founder support — in exchange for the feedback and testimonials that shape the platform.
AthloID — Track. Verify. Celebrate.